Intrabranding: The Keystone of Corporate Agility
Intrabranding: The Keystone of Corporate Agility
Author: Marc H Rudov
Branding, or external corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging. The only remedy is intrabranding : continuously selling and enforcing your corporate brand inside your enterprise. The ente...

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Intrabranding: The Keystone of Corporate Agility

Branding, or external corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging. The only remedy is intrabranding : continuously selling and enforcing your corporate brand inside your enterprise. The ente...

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